A coffee brand.
A rabbit hole.
We built the brand, storefront, and content around one curious world.
The storefront we built for the collection.
The same packaging and characters in a social post.
The Morning Brief · Newsletter design concept. Scroll to read.
Our Birds Aren’t Real brand film · Fictional lore. Sound on.
01The idea+
Make discovering a coffee feel like uncovering a story.
02What we built+
The identity, collectible packaging, storefront, social artwork, and brand films—with a matching newsletter design.
03What it makes possible+
Launch the next roast with packaging, a product page, and a campaign that already feel like part of the club.

